27 Feb The best catchy digital marketing examples
Digital marketing (digital marketing) is a set of tools for the promotion of goods or services of an enterprise, including all digital channels of communication with the audience. Its main task is to attract and retain customers for the business. In addition, digital marketing can be used for the following purposes:
- increasing brand reach and brand awareness;
- formation of a positive image;
- increasing consumer loyalty and recruiting brand advocates;
- data collection for marketing research.
To understand in detail the features of digital marketing, let’s talk about its ways to influence the audience.
- Contextual advertising
is the most powerful thing: you just type into the search bar: “what to give her for a birthday”, and you already got an advertisement “excellent gifts for women from 100 rubles”.
- QR codes
That is the case when outdoor advertising is not able to accommodate a huge amount of information, and the user needs to be transferred online while offering some kind of bonus. Calls to use the code are formulated as clearly as possible: “scan and get a discount”, “scan and find out”.
- Online banners.
Banner advertising on the Internet is not uncommon, but you cannot call it particularly effective. The so-called blindness is inherent in it: banners do not know what the user needs, they just appear on the site that was paid for. But banner advertising can significantly increase the recognition of the company.
- Advertising on radio and television.
Classics of the genre, timeless and working. Of course, and she felt the trends of the time, for example, advertising on digital television is more like small commercials.
- Native advertising.
Suppose a girl finds lipstick suitable for herself on Maybelline’s website, reads the manufacturer’s description – some pluses. But do not buy, because these are artificial advantages. Then he sees that a well-known blogger praises this lipstick talks about how persistent she is lying flat. And this video forms a completely different attitude to the product: we believe him, we want to buy. Native means natural, real.
- Viral advertising.
That advertisement that we deliver: from word of mouth, from repost to repost. It can be text, video, picture, or even an application.
