27 Feb How to promote a new service or product
An advertising plan for your company’s products should be a vital part of your strategic marketing plan. Regardless of what you offer the buyer, you should be able to convey your offer to your consumer. The general public knows about you through advertising.
Since successful advertising is a creative and innovative business, it is necessary to approach the development and solution of this issue with a large share of these feelings. Therefore, in this situation, a creative person has more chances and a great advantage in developing and developing an effective action plan.
There are such ways to inform potential customers about your product:
In the media (newspapers, magazines, radio, television). It differs in high cost and inconstancy. As soon as you stop paying, the effect of advertising disappears. It is implemented by contacting the advertising services of the relevant media. Read – Advertising on television: advantages and disadvantages.
On the streets (billboards, distribution of leaflets, flyers and discount coupons). A small proportion of such advertising reaches the target audience. It is carried out through advertising agencies that print and distribute.
On the Internet (social networks, search engines, blogs). It requires minimal investment and allows you to accumulate potential. It can be implemented on their own or through specialists.
While advertising your product, make sure that you’ve drawn up a supporting document of promotion – media plan, which will express the goals of the campaigns in numbers (volumes of purchase and their cost).
What information a media plan has to show:
- The number of advertising campaigns;
- Targeting settings – social networks, interests, groups, retargeting;
- The purchase price and purchase volume for each campaign;
- The budget for each advertising campaign;
- The budget of the entire accommodation.
