23 Jan Google Analytics for beginners
Modern business on the Internet is not complete without careful analytics and measurements. This is also directly related to Internet promotion. Analytics allows a business to understand where it is now and determine future goals. Fortunately, a resource such as Google Analytics is equipped with all the necessary functions and can prepare any report. Let’s take a closer look together, at Google Analytics – what it is, how to use it, as well as the principles and goals of implementing it in a business.
Exploring all the possibilities of this analytics tool on your own will take you a lot of time. Therefore, we recommend that you familiarize yourself with the most important tasks that Google Analytics solves by simply looking at the following list:
- It is very easy to find out site traffic through Google Analytics;
- You can find out which pages on your site are the most popular among users. Accordingly, understand which pages require better optimization to increase traffic. In this way, problem areas of the site can be identified;
- Find out which pages are performing the best. For example, you now have active contextual advertising on several pages of your site at once. Thanks to Google Analytics, you can find out which of the pages brings the maximum number of conversions;
- Another important task solved through GA is the analysis of the effectiveness of social networks. You can easily figure out which social network gives the best results and focus more attention on it.
In a few words, Google Analytics is a very useful free service that gives you complete analytics of your business on the Internet.
How to implement Google Analytics in business?
In order for this analytics tool to work properly and show all the parameters, you need to link it to the main site. That is, in the control panel of your site, you need to find the appropriate section and connect analytics through your Google account.
Now let’s go step by step:
- Register with Google or log into an existing account;
- Follow the link https://analytics.google.com/analytics/web/
- Link the service to the main domain of your site by entering it in the appropriate field;
- Confirm the ownership of the site in any way convenient for you;
- Copy the HTML code and write it as instructed by Google.
Ultimately, it will take you a couple of days for Google Analytics to collect primary information about website traffic and issue the first report. This will take a couple of days.
What metrics to look at?
After implementing analytics into the site, you will be able to view all indicators daily and evaluate the level of your project. Now let’s take a closer look at the most popular and significant tab metrics:
- Tab: Audience. Here we look at all the data of your real target audience. Find out their gender, where they live, age, marital status, language, interests, etc.;
- Tab: Traffic sources. Look at the most popular traffic sources, analyze them and stop working on the weakest sources;
- Tab: Behavior. Here you need to look at behavioural factors, which page a person went to and which one he left, session time, bounce rate, etc .;
- Tab: Conversions. Shows the full funnel and path of a potential customer. From the source of the visit to the site to the pages that he visited and where he left the application.
Now you know what Google Analytics is, why a business needs it, what tasks it can solve, and how to implement this tool in a business. But knowledge alone is not enough. Start practising today. Find more at: https://analytics.google.com/analytics/academy/course/6
