27 Feb Digital Marketing: a great way to increase profits or the road to nowhere
First of all, let’s figure out what digital marketing. It is the use of the whole complex of digital channels through which a /company/brand/product is promoted.
Don’t confuse
The concept of digital marketing may be confused with Internet Marketing. This misunderstanding even seems logical since the “digital” includes all the tools of conventional Internet marketing. But the main difference is that digital goes beyond just Internet advertising and uses digital channels that are not always related to the Internet. Such channels are:
– TV advertising (digital channels only)
– Applications
– SMS mailing
– “The second screen”
The key difference
Digital channels differ from traditional ones in that we can collect clear, objective and relevant data. And in modern realities, the ability to “give the client clear and clear numbers” is vital for companies that provide services.
Why it can be loss-making
- In recent years, a significant part of the business has gone into the digital environment, so competition is growing every day and will continue to grow.
- Unscrupulous competitors can organize powerful anti-advertising for you, the Internet gives them all the tools for this. However, there are ways to deal with such hostile neighbors.
Why Digital Marketing still matters
Internet marketing provides better results and revenue than traditional marketing channels.
- Immediate quantitative results. Internet marketing immediately gives quantitative results. You can measure every action from clicks, visits, subscriptions, and purchases.
- Wide customer reach. Online business is not limited to physical space restrictions. You can sell products in any part of the country without actually opening retail outlets.
- Less business overhead. Since the business is online, there is less overhead than investing in offline stores.
- Ability to track customer preferences. You can track past purchases and customer preferences. This is very useful for personalizing offers for the client.
- Convenient for customers. You can start an online business around the clock without worrying about work timeouts. On the other hand, customers can also buy products of their choice at any time during the day, without physical shopping.
- Customer relationship. This helps in building lasting customer relationships in real-time. You can maintain ongoing customer relationships by sending follow-up emails about offers, new products, and services.
