Modern business on the Internet is not complete without careful analytics and measurements. This is also directly related to Internet promotion. Analytics allows a business to understand where it is now and determine future goals. Fortunately, a resource such as Google Analytics is equipped with...
Data Management Platform is a centralized base for combining cross-channel first and third-party audience data. Let's try to understand who is meant by the first and third parties. First-party data is generated information about users taken from websites, social platforms and various apps of the brand...
In this article, we are going to talk about a systematic approach to creating brands based on the study of global social trends that emerge regardless of our desire. Understanding these trends helps design new brands that will be in demand for years to come...
It is believed that finding a B2B audience is quite difficult. Difficult, but possible. Entrepreneurs and top managers also have interests and accounts in social networks, and platforms have long been recording them based on the information specified in the profile and the corresponding behavior. There are as many targeting methods for...
Today a marketer from Grizyty is going to share some tips on how to publish your articles without any troubles. Don’t make your product look the coolest It is a common case. If the article is fully devoted to the benefits of only one product, and the author of...
An advertising plan for your company's products should be a vital part of your strategic marketing plan. Regardless of what you offer the buyer, you should be able to convey your offer to your consumer. The general public knows about you through advertising. Since successful advertising is a creative...
Even the top firms in the world sometimes seek help for doing different projects. The question is what to choose in such cases – to give the project to an outsourcing agency or hire a freelancer. Before making the decision, decide for yourself what’s the point. If you have a...
What is a digital business strategy today? Maybe this is one more way to spend money nowhere? The answer is NO. The presence of a digital strategy has already become a vital necessity nowadays. But not everyone has a clear understanding of what a digital strategy is. After all, this...
Digital marketing (digital marketing) is a set of tools for the promotion of goods or services of an enterprise, including all digital channels of communication with the audience. Its main task is to attract and retain customers for the business. In addition, digital marketing can be used for the following...
First of all, let’s figure out what digital marketing. It is the use of the whole complex of digital channels through which a /company/brand/product is promoted. Don’t confuse The concept of digital marketing may be confused with Internet Marketing. This misunderstanding even seems logical since the "digital" includes all the tools of conventional Internet marketing. But the main difference...
