25 May Why doesn’t media publish your article about business?
Today a marketer from Grizyty is going to share some tips on how to publish your articles without any troubles.
Don’t make your product look the coolest
It is a common case. If the article is fully devoted to the benefits of only one product, and the author of the article is the founder of this business, its marketer or PR specialist, then in most cases such material falls into an honest advertising format.
Follow news
Communication with the public, publication of PR articles is still not a very simple job, and its essential part is to be aware of what is happening around today. You need to read opinion leaders, popular media and social media, hot news, know memes to understand – at what point you can tell people something, and in what context to stand out (why it should be interesting to them). Such monitoring, unfortunately, takes at least an hour a day, but without this in any way.
Don’t write “we have cool results” without saying how you got them
This is one of the most common situations. It is nevertheless desirable to at least partially show the mechanics, to speak out their mistakes (and how they were corrected) on the way to the goal.
Of course, some people are afraid to paint their cases in detail so that they are not copied by competitors. But in this case, the logic of thought, the interestingness of the workflow, and the algorithm for solving errors are not visible. A decision is often made based on these points. We had a case of working with a client, where bank representatives hired Grizity precisely because of their systematic nature, transparency, and the communication laid out on the shelves. Those who read your case and go to implement your mechanics without giving you anything are not your customers.
Learn the website you are sending the article to
The host side (media, conference, large public on social networks, etc.) has its own format, which, in many ways, is becoming known. Therefore, representatives of the site try to comply with this format and, to save their time, prescribe the rules in detail, FAQ: this is how we work, and please familiarize yourself with the format before offering anything to us.
Don’t forget about the human factor and occupational deformation
Sometimes people on the receiving side are tired, annoyed and can make mistakes: for example, reject a completely adequate material. One of the common causes of such fatigue is a lot of complaints, among which 90% are stupid, strange, or inadequate. If you have never seen the mailbox of a popular media outlet or major event, you have no idea what the hell is going on there.
Think not about how to hone the style of your text, but how to become a practitioner. With experience, the style will come, and without useful experience, any beautiful phrases are useless.
