Winning Digital Marketing Strategy

27 Feb Winning Digital Marketing Strategy

What is a digital business strategy today? Maybe this is one more way to spend money nowhere? The answer is NO.

The presence of a digital strategy has already become a vital necessity nowadays. But not everyone has a clear understanding of what a digital strategy is. After all, this is much more than just the presence of a website and a mobile application.

Why do you need a Digital Strategy?

The digital strategy allows you to find the responses to various questions about advertising.

There are the benefits that the digital strategy will bring:

• increasing sales and customer loyalty while reducing costs due to the receipt and analysis of new insights;
• increasing return on investment, especially when integrated with a common corporate strategy;
• improving customer experience and increasing the value of a product/service with the help of “digital” opportunities;
• increasing flexibility in decision making;
• the creation of new easy-to-use sales channels with simultaneous efficient and inexpensive service.

So, let’s see how to create your own digital strategy.

1. Exploring the web site

Today, the company’s website has many important functions, such as buying and selling goods or services, providing the newest information about the company, attracting visitors, business process automation.

1. Goal Definition

Determine the purpose of your digital strategy based on the business goals of the entire organization. There can be many tasks, and your success depends on how you will solve them.

1. Know your target audience

Define your primary and secondary target audience, as well as the event that will be considered a conversion for these groups. A deep understanding of your potential consumers will allow you to build a truly individual communication.

1. Understand the way the buyers purchase goods/services

One of the main goals of marketing is to communicate with the buyer when he/she makes a purchase decision. Therefore, it is important to understand what steps the consumer takes and what decisions he takes on each of them.

1. Content

Keep in mind that content is vital. Content strategies should be devoted to a separate section to help you determine the tonality, audience, method and time of content delivery. The key goal is to communicate with the consumer appropriately and efficiently.

1. The choice of communication channels

At this stage, we already understand through which channels we can communicate with the consumer. We also know the steps that the consumer takes on the path to buying, and how he behaves on each of them. And we already know what advertising messages we want to convey. Now we decide which digital tools are better to use.

1. Analysis and updating

If you think that having passed the previous steps, you have finished working on a digital strategy, then you are making a huge mistake. Analyze every action, find bottlenecks and make changes to processes to increase efficiency. Keep doing that further. Also, don’t forget to properly configure Google Analytics to get the right picture.